Filmmaker Statement

Chaz Dean’s iconic billboards are woven into the fabric of the Los Angeles city landscape. For years, he's regularly updated his advertisements with new images of himself, beguiling drivers and pedestrians with his various hyper-stylized self portraits. In this documentary, Chaz reveals his process of creating one of his billboard campaigns - from inspiration through production and exhibition, while sharing how this series came to be and what it's like to literally maintain an image in Tinseltown.