When the influencer Isabell records a video where she'll be marketing the controversial product "Punani Steam", things go terribly wrong: she drops a pot of boiling water on her genitals. When she, from an ice-cold bath, has to explain the situation to a nurse at an emergency hotline, nothing feels fun or comprehensible anymore. Nevertheless, it is impossible for her to ignore the collaboration and the viral potential of the video she is currently recording.